Pengaruh E-Satisfaction, E-Trust, Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce
DOI:
https://doi.org/10.23917/determinasi.v1i1.34Keywords:
E-Satisfaction, E-Trust, Perceived Value, Repurchase IntentionAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh E-Satisfaction, E-Trust, dan Perceived Value terhadap Repurchase Intention pada E-Commerce. Populasi dan sampel penelitian ini adalah konsumen ecommerce dan jumlah responden sebagai sampel dalam penelitian ini sebanyak 100 responden. Jenis data yang digunakan pada penelitian ini adalah data primer. Metode pengumpulan data dengan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ESatisfaction berpengaruh signifikan terhadap Repurchase Intention, E-Trust tidak berpengaruh signifikan terhadap Repurchase Intention, dan Perceived Value berpengaruh signifikan terhadap Repurchase Intention.
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