ANALISIS PERAN SIKAP LINGKUNGAN PADA PENGARUH INOVASI TERHADAP NIAT BELI PRODUK MAKANAN ALAMI

Authors

  • Much Yudi Firmansyah Universitas Muhammadiyah Surakarta
    Indonesia
  • Adenin Raditya Diandra Universitas Muhammadiyah Surakarta
    Indonesia
  • Mercylina Rifka Cisandra Universitas Muhammadiyah Surakarta
    Indonesia
  • Andy Yulianto Universitas Muhammadiyah Surakarta
    Indonesia
  • Nafisa Rafi Azumah Universitas Muhammadiyah Surakarta
    Indonesia
  • Syelbi Huriyah Universitas Muhammadiyah Surakarta
    Indonesia

DOI:

https://doi.org/10.23917/determinasi.v3i3.484

Keywords:

Hedonist Innovativeness, Purchase Intention, Social Innovativeness, Environmental Attitude

Abstract

This study analyzes the role of pro-environmental attitude in the influence of innovativeness on the purchase intention of natural food products. The research uses a quantitative approach. The population studied consists of the people of Sukoharjo, with a non-probability sampling technique and purposive sampling. The sample used consists of 200 respondents. The data used in this study is primary data, collected through the distribution of questionnaires. To analyze the data, this study employs the Partial Least Square (PLS) method with the assistance of SMARTPLS software.

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Published

2025-09-16

How to Cite

Firmansyah, M. Y., Diandra, A. R., Cisandra, M. R., Yulianto, A., Azumah, N. R., & Huriyah, S. (2025). ANALISIS PERAN SIKAP LINGKUNGAN PADA PENGARUH INOVASI TERHADAP NIAT BELI PRODUK MAKANAN ALAMI. Determinasi: Jurnal Penelitian Ekonomi Manajemen Dan Akuntansi, 3(3), 338–351. https://doi.org/10.23917/determinasi.v3i3.484

Issue

Vol. 3 No. 3 (2025)

Section

Articles

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Copyright (c) 2025 Much Yudi Firmansyah, Adenin Raditya Diandra, Mercylina Rifka Cisandra, Andy Yulianto, Nafisa Rafi Azumah, Syelbi Huriyah

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This work is licensed under a Creative Commons Attribution 4.0 International License.